In order to be successful in product design you must first make sure you are doing the right thing - the WHY. Then you must make sure you're doing things right - the HOW.
My design process involves 4 stages that ask critical question to ensure we are building solutions that address the needs of the end user.
Below are some of the methods and activities that I use to facilitate my design process described above. This is an iterative process, constantly requiring us to revisit our problem space to move into the correct solution space.
Research and ask questions to develop a deep understanding of the intended user’s experience. Determine if the initially identified problem is really the problem to fix.
Analyze collected data and interpret findings to create a point of view based on the users needs and newly found insights. Make sure the specific problem is defined.
Brainstorm to come up with as many creative solutions as possible! Divergent thinking is the key here, the more possible ideas the more accurate the solution will become.
Implement rapid prototyping to build out a few of the possible solutions. Share these prototypes with the end user to get feedback and ensure the root problem is addressed.
If you have a project, or an interesting idea you would think would be a good fit please don't hesitate to reach out!